Thursday, October 6, 2011

Help break a world reading record today

The big day is finally here--more than 2 million people will read Llama Llama Red Pajama by Anna Dewdney, calling for an end to the early education achievement gap.

That's right--millions of people will read the same book on the same day with children all over the globe. I don't know about you, but I'm truly blown away at Jumpstart's Read for the Record annual campaign and it's amazing to watch it grow bigger each year.

Jumpstart was founded in 1993 at Yale University and has been helping children in low-income neighborhoods get the jumpstart they need in preschool to be successful in life. In 2006, Jumpstart launched the first Jumpstart's Read for the Record campaign with the Pearson Foundation and since then, it's made its way onto NBC's TODAY Show, and has created a national forum for concerned citizens to voice their support of literacy.

In case you don't have the book, you can still be counted in the world record today. Just read the book for free online at

Jumpstart will be announcing the final record-breaking number in a few weeks, so stay tuned and be sure to stay connected to Jumpstart all year long. To learn how you can help, please visit

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